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Chanel will not publish 2020 annual results until June. But analysts say the brand was not penalised by declining to sell fashion online during the pandemic.
If Louis Vuitton, the largest luxury brand in the world, recorded a 12% increase in online sales in 2020, +6% compared to 2019, Chanel continues on its path, and after facing the entire pandemic year without e-commerce it certainly won't change its strategy now.
Chanel will not publish 2020 annual results until June. But analysts say the brand was not penalised by declining to sell fashion online during the pandemic.
The luxury giant does not sell fashion, fine jewellery or watches online, leaving it without alternatives for many of its lucrative categories as stores are closed. Chanel is one of the few luxury labels still resistant to selling its products online. While the company has recently partnered with online retailer Farfetch to bring innovation to its. Leaving aside online sales of cosmetics - which grew 32% last year and could propel the beauty division to become the leading sector within a few years - Chanel remains the fashion industry's notoriously underdeveloped e-commerce, as the brand has for years undauntedly refused to sell clothing or leather goods online, except for a few accessories. But the company faced another handicap: unlike brands such as Dior, Louis Vuitton and Gucci, Chanel doesn’t sell its core fashion and accessories products online, so when stores shut, consumers lost access to the brand’s most coveted items.
But sales have since returned to growth over pre-pandemic levels and the company has no intention of selling its fashion online. A limited digital operation and high exposure to fragrance and beauty were among the factors . Well, a valid answer would be Chanel. There is still no online shopping for the luxury brand, at least through direct channels. It is quite an interesting choice and a conscious decision.
Sales at French luxury group Chanel are expected to grow by double digits this year compared with their 2019, pre-pandemic levels, the group's chief financial officer said on Tuesday after the. They got to chatting about e-commerce, and Pavlovsky explained why Chanel is one of the only luxury brands in the world that doesn't sell online: "We sell a lot of clothes. Our clothes are quite. If Louis Vuitton, the largest luxury brand in the world, recorded a 12% increase in online sales in 2020, +6% compared to 2019, Chanel continues on its path, and after facing the entire pandemic year without e-commerce it certainly won't change its strategy now.
Chanel will not publish 2020 annual results until June. But analysts say the brand was not penalised by declining to sell fashion online during the pandemic. The luxury giant does not sell fashion, fine jewellery or watches online, leaving it without alternatives for many of its lucrative categories as stores are closed. Chanel is one of the few luxury labels still resistant to selling its products online. While the company has recently partnered with online retailer Farfetch to bring innovation to its. Leaving aside online sales of cosmetics - which grew 32% last year and could propel the beauty division to become the leading sector within a few years - Chanel remains the fashion industry's notoriously underdeveloped e-commerce, as the brand has for years undauntedly refused to sell clothing or leather goods online, except for a few accessories.
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But the company faced another handicap: unlike brands such as Dior, Louis Vuitton and Gucci, Chanel doesn’t sell its core fashion and accessories products online, so when stores shut, consumers lost access to the brand’s most coveted items. But sales have since returned to growth over pre-pandemic levels and the company has no intention of selling its fashion online. A limited digital operation and high exposure to fragrance and beauty were among the factors .
Well, a valid answer would be Chanel. There is still no online shopping for the luxury brand, at least through direct channels. It is quite an interesting choice and a conscious decision.
Sales at French luxury group Chanel are expected to grow by double digits this year compared with their 2019, pre-pandemic levels, the group's chief financial officer said on Tuesday after the.
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